https://elearningspecialist.com/en/ · purpose: Conversion · run 15.09.2026 14:53 UTC
23% of the predicted first glance lands on an action · 77% on text/decoration. This page must trigger an action — so the share is worth tracking over time.
Does the eye land on the action — or on the decoration? Ranked by predicted attention:***
Works = the personas praised the field · problem = friction · nothing noted = neither praise nor friction.
Most important first. “Trade-off” = the new friction the fix itself may create.
The consolidated finding explicitly states 'Insufficient detail for assessment' with a focus on 'customization options.' Providing concrete, specific examples of past customizations or potential tailoring options will directly address this lack of clarity and help HR Managers envision the solution's applicability.
The finding highlights a lack of detail regarding the 'suitability' of the solution. By showcasing how the solution benefits different types of organizations (e.g., through case studies, testimonials, or a 'who is this for?' section), HR Managers can more easily assess if it meets their specific requirements.
Even with added detail, if the information is not structured in an easily digestible format, HR Managers will still struggle with 'assessment.' Reorganizing content with clear headings, comparison tables, or feature lists directly supports the assessment process and addresses the core 'mening' friction.
No convergent friction.
The personas moved through 6 pages beyond the landing page. Each one is measured on its own, in the order it was visited.
No strength hit ≥2 personas.
Everything the personas wrote, turn by turn — the summaries above are clustered out of exactly these words. Open a persona to read all of it.
Read: The page is about e-learning. The main heading emphasizes engaging e-learning. There are options to have e-learning developed for you or to learn how to make it yourself.
Thought aloud: „Okay, the headline 'E-learning people actually want to watch' sounds good; I need engaging content for compliance training. I'm an HR Manager looking for an external partner to develop custom e-learning. The link 'E-learning development We make it for you' seems like exactly what I need. I'm not looking to learn how to make it myself."
Worked: The heading immediately addresses a key concern for compliance training: engagement. The clear distinction between 'we make it for you' and 'learn to make it' makes it easy to choose the right path.
Action: click E-learning development We make it for you
Read: The page is about E-learning Development, promising engaging content and a simple development process. It mentions 25 years of experience and lists a couple of case studies, one related to Information Security.
Thought aloud: „Okay, this page seems relevant. It talks about engaging e-learning and quality, which is what I need. I see some case studies, and 'Information Security' sounds like it could be compliance-related. I also see a link further down that explicitly mentions 'Compliance e-learning for GDPR, NIS2, anti-corruption'. That's exactly what I'm looking for, so I should scroll down to see that section."
Worked: The mention of 'E-learning Development' and the promise of engaging content ('uden at kede sig ihjel') and quality is a good start. The 'Information Security' case study hints at relevant experience, but the explicit 'Compliance e-learning' link further down is even better.
Action: scroll
Read: The page talks about e-learning development, focusing on results and behavioral design. There's a testimonial from Tryg. It mentions covering didactics, process, price, and technique.
Thought aloud: „Okay, this is still general, but the testimonial from Tryg adds some credibility. I need to find specific information about compliance e-learning and examples. I'm only 8% down, so I need to scroll to see more content and look for those keywords."
Worked: The testimonial from Tryg adds a layer of trust and shows they work with known companies.
Action: scroll
Read: I'm seeing a section about why I should choose this company, highlighting their experience, technology, and process. It explicitly mentions developing digital learning for 'compliance'. There are also promises of fast delivery, transparent process, source code, SCORM compliance, and good prices. Further down, I see several case study links and a specific link for 'Compliance' e-learning.
Thought aloud: „Okay, this is good. They explicitly state they do compliance e-learning, which is my main goal. The mention of SCORM, LMS, and Articulate Storyline shows they have the technical expertise. The promise of transparent process, fast delivery, and owning the source code are all positive. I need to see specific examples of compliance work. The 'Compliance' link [40] looks like the most direct path to that."
Worked: The page clearly states they develop compliance e-learning and lists relevant technical capabilities and process benefits. The direct link to 'Compliance' e-learning is very helpful.
Action: click 40 Compliance Compliance e-learning for GDPR, NIS2, anti-corruption and more – built on behaviour design, so employees know
Read: This page is about compliance e-learning, mentioning GDPR, NIS2, and anti-corruption. It focuses on behavioral design to ensure employees know what to do, not just the rules, making the learning valuable and time-saving.
Thought aloud: „Okay, this page is exactly what I was looking for. It confirms they do compliance e-learning and their approach sounds good, focusing on actual behavior change. I need to see if they offer custom solutions for my specific company rules and industry, and if there are any examples or case studies of this type of work. I'll scroll down to see more."
Worked: The page directly addresses compliance e-learning and emphasizes behavioral design, which aligns with my need for effective and engaging training.
Action: scroll
Read: I'm reading about the technical specifications, pricing for courses and customizations, and a list of compliance topics they cover. Some are in preparation.
Thought aloud: „Okay, the pricing is clear, and they mention customization. However, the listed courses are either general or not yet ready. I need to see if they can develop truly custom content for my company's specific rules, not just customize an existing general course. I also still need to find examples of their work. I'm only 12% down the page, so I need to scroll to see more."
Worked: Clear pricing for courses and customizations.
Action: scroll
Read: The page continues to describe their didactic approach to engaging compliance e-learning, mentioning a 'Flip-it-around format' and other techniques to increase relevance and realism.
Thought aloud: „This is still about their general approach to making e-learning engaging, which is good, but I need to see if they specifically mention customisation for company-specific rules and industry, and if there are any relevant examples of past work. I'm only 23% down, so I need to scroll further."
Worked: The description of their didactic approach, like the 'Flip-it-around format' and techniques to increase relevance, suggests they can create engaging content, which is a key requirement for compliance training.
Action: scroll
Read: The page continues to describe their approach to digital didactics and behavioral design for compliance training, emphasizing engagement and action goals. It mentions a blog and a book.
Thought aloud: „I've read a lot about their general approach to making e-learning engaging, which is good, but I'm still looking for concrete examples of compliance training they've developed or more specific information about how they customize. I see a link for 'NIS2 Compliance Training', which sounds like a very specific and relevant example. I should check that out."
Worked: The mention of 'NIS2 Compliance Training' is a very specific and relevant example of compliance e-learning, directly addressing my need to see relevant work.
Action: click 4 NIS2 Compliance Training NIS2 compliance training and e-learning that gets your organisation ready for the new EU cybers
Read: This page is about NIS2 Compliance Training. It says they create e-learning that works and helps with NIS2 requirements. There are navigation links.
Thought aloud: „This page is too specific and has almost no information. I landed here after clicking 'E-learning Development', but it's just a title and two lines. I need to see actual examples of their work and understand their customization options for compliance training, not just a specific product title. This page doesn't help me assess their capabilities at all. I need to go back to a more general page about e-learning development to find what I'm looking for."
Friction: The page is extremely sparse and provides no detailed information, examples, or customization options, which are crucial for my assessment.
Action: click 4 E-learning Development
Read: I'm on the 'E-learning Development' page. It mentions that they've helped companies for over 25 years and lists a couple of case studies: Information Security for Odense Municipality and Understanding Danish Healthcare for Region Zealand, with links to 'Read the case' and 'See the course module'. There's also a 'See all cases here' link.
Thought aloud: „Okay, I'm back on this 'E-learning Development' page. I clicked 'See all cases here' previously, which was unhelpful. Now I need to actually look at specific cases or more detailed information. I see 'Information Security' and 'Danish Healthcare' cases listed directly. I also see a link further down for 'Compliance Compliance e-learning for GDPR, NIS2, anti-corruption and more'. This is exactly what I'm looking for. I will click on that specific compliance link."
Worked: Directly seeing a link for 'Compliance e-learning for GDPR, NIS2, anti-corruption' is a strong positive signal that they offer what I need.
Action: click 40 Compliance Compliance e-learning for GDPR, NIS2, anti-corruption and more – built on behaviour design, so employees know
Read: I'm on the 'Compliance E-learning' page. It describes their approach using behavioral design to ensure employees know what to do, not just the rules, and aims to make the learning valuable.
Thought aloud: „Okay, this page is directly relevant to my goal. It talks about their approach to compliance e-learning, which sounds promising for effectiveness. However, I still need to see concrete examples or more details on how they tailor it to specific company rules and industries. Since I'm at 0% scroll, I'll scroll down to see if there's more information, case studies, or a call to action."
Worked: The page directly addresses compliance e-learning and their approach to making it effective and valuable, which aligns with my needs.
Action: scroll
Read: I'm reading about their compliance e-learning. It mentions short, focused courses, technical specifications like SCORM and Articulate Rise, and pricing for both standard and customized courses. It lists a few specific compliance topics, but most are 'in preparation'.
Thought aloud: „Okay, the explicit mention of 'Customizations cost DKK 10,000 per course' is a good sign that they offer tailored content. However, the listed courses are either general or still being prepared, so I haven't seen any concrete examples of *custom* work or how they adapt to specific industry rules. I need to scroll down to see if there are more examples, case studies, or further details on their customization process."
Worked: The page explicitly states that customization is possible and provides a clear price point for it, which directly addresses my need for tailored content.
Action: scroll
Read: Homepage for an e-learning company. Main headline promises engaging e-learning that changes behavior. There's a CEO testimonial and three main service offerings visible: e-learning development, learning courses, and an LMS platform. The page has much more content below.
Thought aloud: „Okay, this looks like the right company — they do custom e-learning development. The headline 'e-learning people actually want to watch' is exactly what I need, and the first link says 'We make it for you' which suggests they do custom work. But I need to see examples of their compliance work and understand if they can handle my specific industry requirements. Let me scroll down to find case studies or examples of compliance training they've done."
Worked: The headline and tagline immediately signal they understand engagement and behavior change — exactly what I need for compliance training. The 'We make it for you' link suggests custom development, which is my main requirement.
Action: scroll
Read: Homepage for ElearningSpecialist showing three main services: custom e-learning development, training courses to learn e-learning yourself, and their LMS platform. They mention compliance, onboarding, and business systems training tailored to companies. I can see links to case studies, testimonials, and their platform details.
Thought aloud: „Good — this is the right company. They do custom compliance e-learning, which is exactly what I need. I can see they mention 'Compliance, onboarding, business systems — in your version, with your own examples' which sounds perfect. I need to see their actual work examples and case studies to assess quality. I see 'See our cases' link below, which is exactly what I'm looking for. Let me scroll down to find that and see real examples of their compliance work."
Worked: Clear value proposition: they explicitly mention custom compliance e-learning with company-specific rules and examples, which directly matches my need
Action: scroll
Read: I can see example courses they've developed — Information Security, Safety on the Tracks, and Healthcare System Structure. These look like real compliance/training examples. There's a testimonials section below, and I can see more content further down the page.
Thought aloud: „Good — I'm seeing concrete examples of courses they've built. The 'Information security in everyday work' and 'Safety on the tracks' sound exactly like the kind of compliance training I need. I should click on one of these course examples to see what their actual work looks like, or scroll down to see if there's a way to get more details about their custom development process."
Worked: Real course examples with client names and specific topics — this shows they actually deliver compliance e-learning tailored to organisations
Action: click 10 ▶ Information security in everyday work Odense Municipality
Read: I'm on the examples section showing three compliance courses they've built: information security, safety training, and healthcare system structure. All are tailored to organizations' specific rules. Below are client testimonials and a newsletter signup. I can see there's more content below.
Thought aloud: „Good — I can see concrete examples of compliance courses they've delivered, which is exactly what I need to assess. The 'Information security in everyday work' course for Odense Municipality looks relevant. I should click into one of these course examples to see the actual quality and structure of their work. That will tell me if they can deliver what I need for my company's compliance training."
Worked: Seeing real, named examples of compliance courses they've built for actual organizations — this builds confidence that they have relevant experience and can deliver custom work for my industry.
Action: click 10 ▶ Information security in everyday work Odense Municipality
Read: I'm looking at a course overview page for 'Informationssikkerhed' (Information Security). It shows a table of contents with multiple modules covering fraud prevention, password security, data protection, and safe work practices. There are case studies and practical tips throughout. A 'Start kursus' button is visible.
Thought aloud: „This is exactly what I needed to see — a concrete example of a compliance course they've built. The structure looks solid: it covers multiple security topics with case studies and practical tips, which shows they understand how to make compliance training engaging. The course appears well-organized with clear modules. Now I need to assess the actual quality of the content and see if this demonstrates their ability to customize for my company's specific needs. Let me start the course to see the actual content quality and instructional design."
Worked: Clear course structure with multiple relevant modules (fraud, passwords, data protection, safe work) and case studies showing they understand how to make compliance training practical and engaging
Action: click 4 Start kursus
Read: I'm back on the main page showing three example courses. I can see 'Information security in everyday work', 'Safety on the tracks', and 'The structure of the Danish healthcare system' as concrete examples. Below that is a testimonials section starting. I'm at 43% down the page with more content below.
Thought aloud: „Good — I've now seen one concrete example course in detail, and it confirmed they do custom compliance e-learning. The structure was solid. But I need to assess if they can tailor to MY specific company rules and industry. I haven't yet seen clear information about their process for custom development, pricing, or how to actually engage them. Let me scroll down to see if there's a contact/inquiry section or more details about their custom development approach."
Worked: The example course I viewed showed real structure and compliance content — it demonstrates they can actually deliver the quality I need
Action: scroll
Read: I'm back on the main page after viewing the Information Security course example. I can see a section about behaviour change and a 'Shall we talk?' call-to-action with an email form below. There are also links to case studies and testimonials.
Thought aloud: „I've already confirmed they do custom compliance e-learning with concrete examples. Now I need to actually reach out to see if they can handle my specific needs — custom compliance training for my company's rules. The 'Shall we talk?' section with the contact form is exactly what I need. Let me scroll down to see the full contact form and fill it out."
Action: scroll
Read: Footer section with newsletter signup, blog articles, and contact options. I can see email and phone contact details for reaching out.
Thought aloud: „I'm at the bottom of the page. I've already confirmed they do custom compliance e-learning with solid examples. Now I need to contact them to discuss my specific needs. I can see two direct contact options: email [17] and phone [18]. Email is faster for an initial inquiry about custom compliance training for my company."
Worked: Clear contact options visible (email and phone) make it easy to reach out after assessing their work
Action: click 17 Write info@elearningspecialist.com
Read: I'm at the bottom section of the homepage. There's a 'Shall we talk?' call-to-action with a contact form, plus links to email and phone. I can also see a newsletter signup for a free guide on e-learning mistakes.
Thought aloud: „I've confirmed they do custom compliance e-learning with solid examples. Now I need to actually contact them to discuss my company's specific needs. I can see two direct contact options: email [17] and phone [18]. Email is faster for an initial inquiry — I can explain what I need without a real-time call. Let me click the email link to start the conversation."
Worked: Clear, direct contact options (email and phone) are visible at the bottom of the page, making it easy to reach out
Action: click 17 Write info@elearningspecialist.com
Read: I'm back at the homepage. I can see a 'Shall we talk?' section with a contact option and a newsletter signup. There's a direct email link and phone number visible. I'm 71% down the page with more content below.
Thought aloud: „I've already confirmed they do custom compliance e-learning with solid examples. I've seen their work. Now I need to contact them. I can see two direct contact options: email [17] and phone [18]. Email is the quickest way to reach out with my inquiry about custom compliance training for my company. Let me click the email link to start the conversation."
Worked: Clear, direct contact options (email and phone) visible on the page — easy to reach out
Action: click 17 Write info@elearningspecialist.com
Read: The page is about e-learning that people want to watch. It features a CEO and offers two main paths: 'E-learning development We make it for you' and 'Learn to make e-learning Courses in method and tools'.
Thought aloud: „Okay, the main heading 'E-learning people actually want to watch' sounds promising, as I'm looking to improve engagement in our internal e-learning. My goal is to find courses for my team to learn how to create engaging e-learning. The link 'Learn to make e-learning Courses in method and tools' seems to be exactly what I'm looking for. I will click on that to find out more about the 'Do It Yourself' courses."
Worked: The heading immediately suggests the content is about creating engaging e-learning, which aligns perfectly with my objective. The clear distinction between 'we make it for you' and 'learn to make it' helps me quickly identify the relevant path.
Action: click 1 Learn to make e-learning Courses in method and tools
Read: I've landed on a page titled 'E-learning Workshops'. It mentions learning to create e-learning using the DUDUR method, Articulate Storyline, Rise, and Vyond, offered as open or in-house courses. There are several listings for an 'Open course: E-learning design with the DUDUR method' on November 5, 2026, in Copenhagen, held in Danish.
Thought aloud: „Okay, this page seems relevant. It directly addresses 'Do It Yourself' e-learning and lists some of the tools I'm interested in, like Articulate Storyline, Rise, and Vyond, as well as a specific methodology (DUDUR). The mention of 'open courses or in-house training' is good for my organizational needs. I see a specific date for a DUDUR course, but it's in Danish, which might not be suitable for my team. I need to see if there are other courses, possibly in English, and more details about the tools and methodologies. I will scroll down to see the full range of offerings and details on this page."
Worked: The page immediately confirms that it offers 'Do It Yourself' e-learning courses and lists relevant tools (Articulate Storyline, Rise, Vyond) and a methodology (DUDUR), which directly aligns with my goal.
Action: scroll
Read: The page is about e-learning workshops and courses, emphasizing face-to-face learning. It mentions courses in digital didactics and communication.
Thought aloud: „I've only seen the top part of the page. To get a full understanding of the 'Do It Yourself' courses, the tools covered, and any mention of dates or methodology, I need to scroll down and read the rest of the content systematically."
Action: scroll
Read: I'm seeing a section on 'Elearning tool courses' which lists Articulate Storyline, Articulate 360, Articulate Rise, and Vyond. It mentions experienced instructors and that courses are offered as corporate or open courses, with an option to contact for notifications about new open courses. There's also a testimonial.
Thought aloud: „I've scrolled down a bit, but the prompt says there's still more content below. Before I dive into a specific course, I want to make sure I've seen all the general information on this page. I need to scroll down to see the rest of the content."
Worked: The page clearly lists the specific e-learning tools covered in the courses, which is directly relevant to my goal of finding professional development for specific tools.
Action: scroll
Read: I'm seeing testimonials from previous participants, which is good for building trust, but doesn't give me the specific course details I need.
Thought aloud: „I'm still seeing testimonials. While positive, they don't provide the practical details I'm looking for about the courses themselves. I need to keep scrolling down to find information on tools, methodology, and dates. The prompt also indicates there's more content below."
Worked: Testimonials from previous participants help build trust and credibility for the courses.
Action: scroll
Read: I'm seeing information about company courses, including pricing and logistics, and a testimonial from Niels-Erik Rask Wischmann. It also mentions customized courses and longer programs. I'm looking for details on specific 'Do It Yourself' courses, their tools, methodology, and dates.
Thought aloud: „This section is about company-wide courses, which is good to know for a large organization, but it doesn't provide the specific course content, tools, or dates for individual professional development that I'm looking for. I need to keep scrolling down to see if there's a section detailing the actual 'Do It Yourself' courses, their methodology, and especially upcoming dates. I've seen mentions of 'Open Courses' earlier, and I see it again now, which might contain the dates."
Action: scroll
Read: I'm seeing information about open courses, including pricing. It states that there are currently no open courses, but I can contact them for notifications. There's also a long testimonial about a course. I can see many links to specific courses further down the page.
Thought aloud: „Okay, so the 'upcoming dates' part of my goal is partially answered – there are no open courses right now, but I can get notified. This is useful, but I still need to find details about the tools covered and teaching methodology for the 'Do It Yourself' courses. I see many specific course links below the current view, so I need to scroll down to see all the available options and then pick one to investigate further."
Action: scroll
Read: I'm still seeing a testimonial from Claus Helskov, which is positive but doesn't provide the detailed course information I need. It does mention a custom course combining Articulate Storyline and didactics, which is relevant to my team's needs.
Thought aloud: „I need to keep scrolling down. I've seen links to specific courses appear in the clickable elements list, such as 'Articulate Storyline course', 'Course in (digital) didactics', 'Articulate Rise Course', and 'Vyond Course'. These are likely the detailed course descriptions I'm looking for, so I need to scroll to fully view them."
Action: scroll
Read: I'm seeing more general information now, including links to blog posts and external educational resources. There's also a disclaimer about formalized education. I still need to scroll down to see if there's more content about the specific 'Do It Yourself' courses.
Thought aloud: „I've scrolled quite a bit, but the prompt indicates there's still more content below. I'm looking for detailed information on the 'Do It Yourself' courses, including tools, methodology, and dates. This section seems to be a general information dump, not directly related to the course details I need. I need to make sure I've seen the entire page before I pick a specific course to investigate further."
Action: scroll
Read: I see a list of subpages and specific course links like Articulate Rise, Vyond, and Storyline, along with brief descriptions. There's also a link for 'Open Courses'. I'm currently at 88% of the page.
Thought aloud: „I've scrolled quite a bit, and I'm still seeing links to individual courses. I need to make sure I've seen everything on this page before I click on a specific course or conclude. The prompt indicates there's still more content below, so I'll scroll one last time to ensure I haven't missed any overarching information or other course details."
Action: scroll
Read: I'm at the very bottom of the E-learning Workshops page, seeing a list of specific courses like Articulate Rise, Vyond, and Storyline, each with a brief description. I can also see a link for 'Open Courses'.
Thought aloud: „I've scrolled almost to the very end of this page. Before I commit to clicking on a specific course to get details, I want to make absolutely sure I've seen every piece of content on this overview page. There's just a tiny bit more to scroll, so I'll do that first."
Action: scroll
Read: I'm at the very bottom of the page, seeing a description for a Vyond Explainer course. I've reviewed the entire page content.
Thought aloud: „Okay, I've scrolled all the way down and seen all the general information on this page. Now I need to dive into the specifics of a 'Do It Yourself' course to understand the tools, methodology, and any available dates. I'll pick a common e-learning authoring tool like Articulate Storyline to start, as it's highly relevant for my team's professional development in content creation."
Worked: The page provides clear links to individual courses, making it easy to navigate to detailed information for specific tools.
Action: click 37 Articulate Storyline Course Articulate Storyline course: learn to build interactive e-learning with sound, video, animat
Read: A homepage for an e-learning company. Main headline: 'E-learning people actually want to watch.' There's a CEO testimonial image and I can see several navigation links. The page mentions e-learning development services, courses in method and tools, and an LMS platform. I'm at the very top of the page with more content below.
Thought aloud: „Good — this is clearly an e-learning company website. My first glance caught the main offer: they either make e-learning FOR you, or they teach you to make it yourself. That second option — 'Learn to make e-learning: Courses in method and tools' — is exactly what I'm looking for. I need to find details about their 'Do It Yourself' courses: what tools, what methodology, what dates. I can see a link for that right here [1], but let me first scroll down to get a full picture of the page before I commit to clicking, so I understand what's available."
Worked: The value proposition is immediately clear: they offer both done-for-you e-learning and training courses to build in-house capability. The second option directly matches my goal.
Action: scroll
Read: I can see the homepage with three main service areas: custom e-learning development, courses to learn e-learning yourself, and their learning platform. There's a mention of 'DUDUR course' with an open course on November 5 in Copenhagen. I need to find detailed information about the 'Do It Yourself' courses — tools covered, teaching methodology, and upcoming dates.
Thought aloud: „I'm at 21% down the page. The visible content mentions 'Learn to make e-learning yourself' with courses in Articulate Rise, Storyline, Vyond, and digital didactics. There's a reference to 'see the DUDUR course' which might be the DIY course I'm looking for. I should click on that link to get more details about tools, methodology, and dates. But first, let me scroll down to see if there's more relevant information on this page before diving into a specific course link."
Action: scroll
Read: I can see course examples and client testimonials. The page shows three example e-learning projects and mentions 'What Our Clients Say'. I notice there's a link to 'See the courses' which should take me to the 'Do It Yourself' courses I'm looking for.
Thought aloud: „I'm at 43% down the page, so there's more content below. But I can already see link [7] 'See the courses' which is exactly what I need to find detailed information about the DIY courses. That's my target. I should click that to get to the courses page where I can find tools covered, methodology, and dates."
Worked: Clear navigation link 'See the courses' visible on the page, directly relevant to my goal of finding DIY course details
Action: click 7 See the courses
Read: I'm on the E-learning Workshops page. I can see the heading and a brief intro saying they offer courses in DUDUR method, Articulate Storyline, Rise, and Vyond. There are three identical course listings for 'E-learning design with the DUDUR method' on November 5, 2026 in Copenhagen. Below that, there are many links to different courses and resources. The page shows I'm at the very top (0%), so there's much more content below.
Thought aloud: „Good, I'm on the right page. I can see courses mentioned, but I need to explore the 'Do It Yourself' courses specifically. The visible content shows DUDUR method courses and mentions Articulate and Vyond, which are tools I'm looking for. But I need to scroll down to see all the course offerings and find detailed information about DIY courses, their methodology, tools, and dates. Let me scroll down to see the full range of what they offer."
Worked: The page clearly states the main offerings upfront: courses in DUDUR method, Articulate Storyline, Rise, and Vyond. This directly matches what I'm looking for.
Action: scroll
Read: I'm on the E-learning Workshops page. I can see course categories: Didactics and communication courses, and below there are mentions of specific tool courses like Articulate Storyline, Rise, Vyond. I need to scroll down to find the 'Do It Yourself' courses specifically and their details: tools covered, methodology, and dates.
Thought aloud: „I'm at 11% of the page, so there's definitely more content below. I can see course titles and links, but I haven't found the 'Do It Yourself' section yet. The visible text mentions didactics courses and I can see references to tool-specific courses (Articulate, Vyond) further down. I should scroll to see the full course offerings and locate the DIY courses my team needs."
Action: scroll
Read: I'm on the E-learning Workshops page showing tool courses (Articulate Storyline, 360, Rise, and Vyond). The page explains these are courses to learn e-learning tools for self-creation. I can see course links and mention of corporate and open courses. I'm 22% down the page with more content below.
Thought aloud: „I can see the tool courses listed here, but I'm looking specifically for 'Do It Yourself' courses with details on tools, methodology, and upcoming dates. The page mentions 'Some of our courses are also offered as open courses' which is promising. I need to scroll down to see if there's a dedicated 'Do It Yourself' section or if I need to click into one of these course links to get the detailed information I need about teaching methodology and dates."
Worked: The page clearly explains the purpose of these courses — to learn tools for creating e-learning yourself — which aligns with my goal. The mention of corporate and open courses with specific scheduling is relevant.
Action: scroll
Read: I'm viewing a testimonial section on the E-learning Workshops page. The visible text shows a positive customer review from Niels-Erik Rask Wischmann praising the teaching quality and learning outcomes. There are multiple course-related links visible both above and below the current scroll position, including links to Articulate courses, didactics courses, and e-learning production courses.
Thought aloud: „I'm at 33% of the page and there's clearly more content below. I can see several course links in the element list, including some that appear multiple times (like 'Articulate Storyline course', 'Course in (digital) didactics', 'Course in E-learning production'). I also notice there are links to 'Open Courses' [38] which might be relevant to finding upcoming dates for the 'Do It Yourself' courses. I should continue scrolling to see the full course offerings and find specific information about the DIY courses, their tools, methodology, and dates."
Action: scroll
Read: I'm on the E-learning Workshops page at 44% scroll position. The visible section shows pricing information for company courses (DKK 10,000 per day or DKK 6,000 half-day) and mentions they can customize courses and offer longer formats with follow-up sparring. There's more content below.
Thought aloud: „I'm looking for 'Do It Yourself' courses specifically—details on tools covered, teaching methodology, and upcoming dates. The pricing section I'm seeing is about company courses they deliver, not the DIY courses I need. I notice in the element list there are course links below (references 19-39) including 'Open Courses' [38] which mentions 'e-learning courses, including e-learning design with the DUDUR method' and dates. That sounds promising—'Open Courses' might be the DIY self-paced or scheduled courses I'm looking for. Let me continue scrolling to see the full course offerings section."
Action: scroll
Read: I'm viewing a section about open courses (3,950 DKK per day, no current courses available) and a customer testimonial praising the e-learning course for its practical approach with Articulate Storyline and course design theory. Below are multiple course links.
Thought aloud: „I've scrolled through most of the page and seen course listings, but I haven't yet found a dedicated 'Do It Yourself' courses section with the specific details I need: tools covered, teaching methodology, and upcoming dates. The testimonial is helpful—it mentions Articulate Storyline and course design—but I need to find the actual course details page. I see several course links below, including 'Articulate Rise Course', 'Vyond Course', 'Articulate Storyline Course', and 'Open Courses'. The 'Open Courses' link [38] might contain the detailed information I'm looking for, including upcoming dates. Let me continue scrolling to see if there's more content, or I should click on one of these course links."
Action: scroll
Read: I'm viewing a testimonial from Claus Helskov about a customized two-day course combining Articulate Storyline and didactics training. The page is at 66% scroll position with more content below. I can see multiple course links in the element list, including references to 'Do It Yourself' style courses further down.
Thought aloud: „I've been scrolling through this page for several steps now and I'm seeing course testimonials and links, but I haven't yet found a dedicated 'Do It Yourself' courses section with the specific details I need: tools covered, teaching methodology, and upcoming dates. I'm at 66% down the page, so there's definitely more content. I should continue scrolling to find the actual 'Do It Yourself' courses section rather than just testimonials and general course listings. I have 3 steps left, so I need to be strategic—let me scroll down once more to see if there's a dedicated section for these courses."
Action: scroll
Read: I'm at 77% down the page. I can see a section asking 'Would you rather learn how to do e-learning on your own?' with links to blog articles and FAQ. Below that are references to specific courses like Articulate Storyline, didactics, and e-learning production. At the very bottom I can see partial links to 'Open Courses' which mentions 'e-learning design with the DUDUR method' and upcoming dates.
Thought aloud: „I've been scrolling for many steps and haven't found a dedicated 'Do It Yourself' courses section yet. But I'm at 77% down and I can see at the bottom there's a reference to 'Open Courses' with mention of dates. That sounds promising—it might be the DIY courses I'm looking for. Let me scroll down to the very bottom to see what's there before I give up or try a different approach."
Action: scroll
Read: I'm at the bottom section of the page showing subpages and course links. I can see links to various courses including Articulate Storyline, Rise, Vyond, and digital didactics courses. There's also mention of 'Open courses' which might include the 'Do It Yourself' courses I'm looking for.
Thought aloud: „I've been scrolling for many steps and I'm now at 88% down the page. I can see a 'Subpages' section listing different course types. I notice there's a link to 'Open courses' which could potentially contain the 'Do It Yourself' courses I need to find. I also see 'Vyond Explainer' at the bottom. Let me scroll down just a bit more to see if there's any additional content about 'Do It Yourself' courses, since I'm so close to the bottom."
Action: scroll
Read: The page talks about e-learning that people want to watch. There are options for e-learning development, learning to make e-learning, and an e-learning platform called Activate LMS. I also see a testimonial from a CEO.
Thought aloud: „Okay, the main heading is marketing fluff about engagement, which isn't my primary concern. I'm looking for an LMS. I see a link specifically mentioning 'E-learning platform Activate LMS'. That sounds like exactly what I need to investigate further. I'll click that to get to the platform details."
Worked: The 'Activate LMS' link is clearly labeled and directly relevant to my goal, making it easy to navigate.
Action: click 2 E-learning platform Activate LMS — run courses and follow up
Read: I'm on the Activate LMS product page. The initial text mentions SCORM support, automatic user management, reporting, and included support. A testimonial also highlights automatic user creation and single sign-on. This sounds promising, but I need more details.
Thought aloud: „Okay, the page title confirms I'm on the right product page. The initial blurb and testimonial mention key features like SCORM and SSO, which is exactly what I'm looking for. However, I need to dig deeper into the specifics, especially regarding SCORM versions, SSO implementation, and how user management/support works for a growing company. I see a lot of links below, likely an FAQ section. I need to scroll down to get a full overview before I click anything."
Worked: Initial text and testimonial directly address key technical requirements like SCORM and SSO, indicating potential suitability.
Action: scroll
Read: I'm still on the Activate LMS product page. The current view describes automated features like user creation and multi-language support, which is good. I see a testimonial mentioning Single Sign-On. Below, there's a long list of FAQ-like links, many of which are directly relevant to my technical requirements like SSO, SCORM, and user synchronization.
Thought aloud: „Okay, the testimonial explicitly mentions 'single sign-on', which is a good sign. I also see a lot of questions in the clickable elements list that are highly relevant to my technical evaluation, like 'Which SCORM versions are supported?' and 'Do you support Single Sign-on?'. This page seems to be structured as an FAQ, which is efficient for finding specific information. However, I'm only 4% down the page, so I need to scroll to see all the available questions and ensure I don't miss any critical information before I start clicking."
Worked: The page directly addresses key technical requirements like Single Sign-On and SCORM compatibility in a testimonial and through explicit FAQ-style questions, making it easy to spot relevant information.
Action: scroll
Read: I'm still on the Activate LMS product page. I see more marketing text and a testimonial mentioning 'single sign-on' and 'automatic user creation', which is good. There's a section titled 'Tick the important but a bit boring thing' which seems to be an FAQ, exactly what I need to verify technical requirements.
Thought aloud: „Okay, the testimonial reiterates SSO, which is a key requirement. The 'boring things' section sounds promising for getting to the technical details. I need to scroll down to see the actual questions and answers to find information on SCORM, SSO details, support, and scalability."
Worked: The testimonial explicitly mentions 'single sign-on' and 'automatic user creation', which are critical features for my evaluation.
Action: scroll
Read: The page continues to highlight SCORM compliance and integration with Active Directory/Azure Entra for user management, which are critical for my evaluation. It also states that technical FAQs are at the end of the page. I see a section about language management, which is not a priority.
Thought aloud: „Okay, the SCORM and Active Directory integration are confirmed again, which is very good. The language management is not what I'm looking for right now. The page mentions technical questions at the end, and I can see many relevant FAQ links below the current view, like SSO and SCORM versions. I need to scroll down to see all the questions and pick the most relevant one to get detailed answers."
Worked: Clear confirmation of SCORM compliance and integration with Active Directory/Azure Entra, directly addressing key technical requirements.
Action: scroll
Read: The current section is about multilingual support and adapting to company needs, which isn't my main priority. I need to find more technical details.
Thought aloud: „Okay, more marketing fluff about customization and language. I've already confirmed some key technical aspects like SCORM and SSO are mentioned, but I need to dig deeper into the specifics, especially around integration and support. I see a lot of FAQ-like links below, so I'll scroll down to scan those for answers to my specific questions."
Action: scroll
Read: The page continues to discuss external SCORM packages and includes information about LMS support and a 'Totalservice' for setup and administration. There's another testimonial.
Thought aloud: „Okay, the explicit mention of 'LMS support is included in the price' and 'LMS Totalservice' is a positive for reliable support and setup, which is a key priority. I've already confirmed SCORM compatibility, but I need to dig into the specific versions supported. I also need to confirm the details of SSO and user synchronization, which are critical for our IT infrastructure. I see a lot of FAQ-like links below. I'll start by checking the SCORM version support."
Worked: The inclusion of free super user support and the 'LMS Totalservice' for setup and administration addresses my concerns about vendor support.
Action: click 28 Which SCORM versions are supported?
Read: I'm in an FAQ section. I see questions about features, GDPR, SSO, SCORM versions, and how users are created, which mentions synchronization from AD. There's also a direct question about AD synchronization.
Thought aloud: „Okay, I've confirmed SSO and SCORM. Now I'm looking at user creation and synchronization, which is crucial for scalability and integration. The text already mentions AD synchronization, which is good. I need to see if there's more detail on AD, Azure AD, or Office 365 synchronization, and how scalable the user management is. Since I'm only 49% down the page, I should scroll to see all the available questions and their answers before clicking on a specific one, as the answers might be visible already or a more general answer might be further down."
Worked: Explicit confirmation of SCORM 1.2 and 2004 support, and the mention of AD synchronization for user creation, directly address key technical requirements.
Action: scroll
Read: I'm seeing answers to questions about user creation and synchronization, confirming support for Azure AD and Office 365, which is good for scalability and integration. It also mentions reporting capabilities and language support.
Thought aloud: „Okay, Azure AD and Office 365 sync are confirmed, which is excellent for user management and scalability. Self-registration is also a plus for external users. The reporting capabilities look standard. I've covered most of my technical requirements. I should scroll down to see if there's any pricing or other critical information before I decide to request a demo or conclude."
Worked: Clear confirmation of Azure AD and Office 365 user synchronization, which is crucial for scalability and integration in a growing company.
Action: scroll
Read: I'm viewing a section of FAQs. It covers topics like gamification (not relevant), SAAS (positive), Cloud-based (positive), face-to-face teaching (not supported, but not a blocker), and LCMS capabilities (can create quizzes/tests, recommends Articulate for advanced content, which aligns with SCORM).
Thought aloud: „Okay, I've seen some good points about SAAS and cloud, which helps with scalability. The content creation part is also clear. I need to keep looking for anything else related to technical requirements, integration, or support. I'm still in an FAQ section, so I should scroll down to see the remaining questions and answers to ensure I don't miss anything critical."
Action: scroll
Read: I'm still in the FAQ section. I see questions about online meetings, price comparison, mobile support, running external courses, and e-commerce. I've already confirmed key technical aspects like SCORM, SSO, and user synchronization. I need to ensure I haven't missed anything else critical.
Thought aloud: „Okay, I've scrolled quite a bit through these FAQs. I've confirmed most of my primary technical requirements. These current questions are less critical for my initial evaluation as an IT Director. I need to make sure I've seen everything on this page before moving on or concluding. I'm 61% down, so I should scroll to the bottom to ensure no other critical technical or scalability details are hidden."
Action: scroll
Read: I'm still in the FAQ section. This part discusses selling e-learning courses and generally how an LMS works, including tracking and reporting features. There's also a link to send an email if my question is missing.
Thought aloud: „Okay, I've scrolled through a lot of FAQs now. I've confirmed SSO, SCORM, user synchronization with Azure AD/Office 365, and that support is included. This current content about selling courses and general LMS functions isn't adding anything new to my core technical evaluation. I've got enough information to make a preliminary assessment. I can't see anything else critical to my initial technical requirements listed here that I haven't already covered or that warrants another scroll."
Worked: The FAQ structure allowed me to quickly scan and find answers to specific technical questions like SSO, SCORM, and AD integration.
Action: done
Read: Landing page for an e-learning company. Headline promises 'e-learning people actually want to watch' with a CEO testimonial. I see multiple links below, including one specifically for 'Activate LMS — run courses and follow up' which is exactly what I need to evaluate.
Thought aloud: „Good — this is the right vendor. I can see 'Activate LMS' mentioned in the list [2]. The page is clearly a marketing site for an e-learning platform and services. I'm an IT Director evaluating LMS capabilities, so I need to find technical details: SCORM compatibility, SSO, scalability, and support. The headline and CEO quote are sales pitch — I'll skip that and go straight to the platform information. Let me click on the Activate LMS link to see if they have technical specs."
Worked: Activate LMS is clearly mentioned and accessible as a direct link — no hunting required
Action: click 2 E-learning platform Activate LMS — run courses and follow up
Read: Activate LMS product page. Headline emphasizes SCORM support, automatic user management, reporting, and support included. Customer testimonial mentions automatic user creation, single sign-on, and multi-language delivery. Below are many FAQ links covering SCORM versions, SSO, user creation methods (Active Directory, Azure AD, Office 365), cloud/SaaS model, and features.
Thought aloud: „Good — this is exactly what I need to evaluate. The headline already mentions my three critical requirements: SCORM support, SSO, and user management. I can see FAQ links for 'Which SCORM versions are supported?' [28], 'Do you support Single Sign-on?' [27], and user creation methods [30, 31, 32]. But I'm at the top of the page with 0% scroll. I need to scroll down and click on these technical questions to get concrete answers about compatibility and support capabilities. Let me start by scrolling to see the full FAQ section and then drill into the SCORM and SSO questions."
Worked: The page immediately addresses my core concerns — SCORM, SSO, and automatic user management are highlighted in the headline. The FAQ structure is comprehensive and directly addresses technical integration questions I need answered.
Action: scroll
Read: I can see a customer testimonial from Per Aarsleff A/S praising Activate LMS for SSO, automatic user creation, and multilingual support. Below that are automated features listed, and I can see an extensive FAQ section with links to SCORM, SSO, user creation, and integration topics. The page is only 4% scrolled.
Thought aloud: „Good — this is exactly what I need. I can already see three FAQ questions that directly address my critical requirements: 'Do you support Single Sign-on?' [27], 'Which SCORM versions are supported?' [28], and 'Can you create and synchronize users from Active Directory/Azure AD/Office 365?' [30-32]. Before I dive into those, let me scroll down to get a full picture of what's available on this page and see if there's a clear path to technical documentation or a contact for setup support."
Worked: The page directly lists FAQ questions matching all three of my critical requirements: SSO support, SCORM versions, and Active Directory/Azure AD integration. This is exactly the kind of technical transparency I need to see.
Action: scroll
Read: I can see a customer testimonial praising Activate LMS for SSO, automatic user creation, and multi-language support. Below that is a section titled 'Reliability is something we take for granted' followed by FAQ links. I can see many clickable FAQ items listed below, including direct links to my three critical requirements: SCORM versions, SSO support, and user creation methods.
Thought aloud: „Perfect. I'm seeing exactly what I need. The testimonial already confirms SSO and user creation work. Now I need to dive into the FAQs to verify SCORM compatibility, SSO details, and understand their support/setup process. I can see [27] 'Do you support Single Sign-on?', [28] 'Which SCORM versions are supported?', and [30-32] about user synchronization from AD/Azure/Office 365. Let me start with the SCORM question since that's non-negotiable for us."
Action: click 28 Which SCORM versions are supported?
Read: I'm in the FAQ section of Activate LMS. I can see answers to my three critical requirements: SCORM 1.2 and 2004 are supported, SSO is confirmed as 'Yes', and user creation supports AD synchronization. The page shows more questions below about Azure AD, Office 365, and other features.
Thought aloud: „Good — I've got confirmation on SCORM versions and SSO. Now I need to understand the AD synchronization capability better since that's critical for our setup. I also need to check on support quality and scalability. Let me scroll down to see if there are more technical details about integration and support, or I should look for a way to contact them about implementation details."
Worked: Direct answers to my three main requirements are visible: SCORM 1.2 and 2004 support confirmed, SSO confirmed, and AD user synchronization mentioned. No marketing fluff — just technical facts.
Action: scroll
Read: I'm viewing FAQ answers about user management and system capabilities. I can see confirmations on Azure AD sync, Office 365 sync, self-registration, reporting features, and language support. The page indicates there's more content below.
Thought aloud: „Good — I've now confirmed three of my critical requirements: SCORM (from previous step), SSO (confirmed earlier), and user synchronization from AD/Azure/O365. I also see self-registration is possible. But I still need to understand scalability and vendor support responsiveness. Let me scroll down to see if there's information about implementation support, SLAs, or scalability details before I reach out to them."
Worked: All three critical technical requirements are directly confirmed in the FAQ: SCORM support, SSO, and AD/Azure/O365 user synchronization. The answers are clear and unambiguous.
Action: scroll
Read: I'm in the FAQ section of Activate LMS. Currently viewing answers about gamification, SAAS delivery, cloud-based platform, and content creation capabilities. I can see many FAQ links below, including ones directly relevant to my requirements: SSO, SCORM versions, user creation, and Active Directory/Azure AD synchronization.
Thought aloud: „Good — I've already confirmed SCORM, SSO, and AD sync work in previous steps. But I'm at 56% down the page and there's more content below. Let me scroll to the bottom to see if there's any critical information about vendor support, scalability, or implementation details that I haven't seen yet. The pricing section [85] is visible at the bottom — that might also be relevant to understand their support tier offerings."
Action: scroll
Read: I'm in the FAQ section seeing questions about online meetings, cost comparison, mobile support, third-party courses, and e-commerce. The page is 60% down with more content below.
Thought aloud: „I've already confirmed my three critical requirements: SCORM, SSO, and AD sync. Now I need to understand vendor support and scalability better. I haven't seen anything about support SLAs, response times, or scalability details yet. Let me continue scrolling to see if there's information about support offerings or implementation details lower on the page."
Action: scroll
Read: I'm in the FAQ section seeing general LMS functionality explanation. I've already confirmed SCORM, SSO, and AD sync work. Now I need to find information about vendor support capabilities and system scalability to complete my evaluation.
Thought aloud: „I'm at 64% down the page with more content below. I've already verified my three critical technical requirements in previous steps. What I still need to assess is vendor support quality and scalability claims. The visible text is just explaining how an LMS works in general — not what I need right now. Let me scroll down to see if there's a support section or scalability information below, or I should look for a contact/support link to understand their support model."
Action: scroll
Read: I'm seeing the FAQ section with a disclaimer that Activate LMS is not suitable for schools or synchronous learning, but good for e-learning distribution and tracking. There's a large FAQ list below covering SCORM, SSO, AD sync, and other technical details.
Thought aloud: „I've already confirmed my three critical requirements in previous steps: SCORM support, SSO, and AD synchronization. Now I need to understand vendor support quality and scalability. The page mentions a Zendesk knowledge base and contact options. I'm at 68% down with more content below. I should scroll to see if there's information about support SLAs, scalability, or vendor reliability before making my final assessment."
Action: scroll
Read: FAQ section continues with questions about compliance training, server location (Microsoft Azure, Netherlands), and online documentation link. I can see many more FAQ questions listed below, including ones about vendor support, scalability, and system architecture.
Thought aloud: „I've confirmed my three critical technical requirements already: SCORM support, SSO, and AD synchronization. Now I need vendor support details and scalability info. I see questions about whether it's SaaS and cloud-based below — those are directly relevant to my scalability concerns. I'm at 72% down the page with more content. Let me scroll to see the rest of the FAQs, particularly around support and scalability, then I need to make a decision about whether this vendor is worth engaging with."
Action: scroll
Read: I'm in a FAQ section showing SCORM versions, SSO confirmation, and user creation questions. The page is 77% scrolled with more content below. I can see links to questions about Active Directory sync, Azure AD, Office 365, and other features.
Thought aloud: „I've already confirmed my three critical requirements: SCORM 1.2 and 2004, SSO support, and AD synchronization in previous steps. I'm running low on patience and need to find vendor support information and scalability details. Let me scroll down to see if there's contact/support information or SLA details below this FAQ section."
Action: scroll
Read: The main headline promises e-learning that people actually want to watch, which sounds good. I see a person's name and title, which adds a bit of credibility. There are several options presented: 'development', 'learn to make', and 'platform'.
Thought aloud: „Okay, 'E-learning people actually want to watch' – that's a good hook. I've heard e-learning can be really dull, so this sounds promising. As a small business owner, I need something effective. I see options for 'we make it for you' or 'learn to make it yourself'. That's the core decision I'll need to make, but first, I need to understand what e-learning even *is* and if it's right for my business. I'll scroll down to see if there's more information on the page, especially something that explains the basics."
Worked: The headline 'E-learning people actually want to watch' directly addresses a common concern about e-learning being boring and immediately positions the company as offering an effective solution, which is very appealing to my goal.
Action: scroll
Read: I see the main services offered: custom e-learning, courses to make it myself, and a learning platform. It mentions video, animation, interactive courses for things like compliance and onboarding. There's also a link about what e-learning is and how it's made.
Thought aloud: „Okay, this page gives me a good overview of what they do. I'm a small business owner, so I don't have a huge budget or L&D team. I need to understand what e-learning actually *is* first, and then figure out if I should try to make it myself, have them make it, or use a platform. That link 'What is e-learning — and how is it made?' seems perfect for my first step to get some basic understanding."
Worked: The link 'New to e-learning? Read: What is e-learning — and how is it made?' directly addresses my primary knowledge gap and is clearly visible at the end of the initial service descriptions.
Action: click 9 Read: What is e-learning — and how is it made?
Read: I'm on a page titled 'What is E-learning? A Complete Guide'. It introduces e-learning and mentions different ways to approach it: hiring a provider, learning to do it myself, or just reading the blog.
Thought aloud: „Okay, this is exactly what I need – a complete guide to e-learning. I need to understand what it is first before I can figure out how it applies to my business. I see some links already, but I should probably read the whole guide to get a good overview. I'll scroll down to see the rest of the content."
Worked: The page title and introductory text clearly state its purpose, which directly aligns with my goal of understanding e-learning.
Action: scroll
Read: I'm reading about what e-learning is. It talks about digital learning with text, images, audio, and video, accessible anywhere, anytime. It's good for training many people in the same thing, like onboarding or compliance (GDPR, IT security). It mentions benefits like being cheaper, more flexible, and faster, and the ability to document training.
Thought aloud: „This is really good, it's explaining exactly what I need to know. The benefits like 'cheaper', 'more flexible', and 'faster' really resonate with me as a small business owner. And the mention of compliance training like GDPR is super relevant. I'm only 5% down, so there's definitely more to read. I need to keep scrolling to get the full picture of what e-learning entails before I decide on a service."
Worked: The explanation of e-learning and its benefits (cheaper, flexible, faster) is very clear and directly addresses my business needs, especially for compliance and onboarding.
Action: scroll
Read: The guide is now explaining how e-learning is actually done, covering different methods like converting PowerPoints or designing from scratch. It talks about identifying the target audience and their needs, and different approaches like storytelling, gamification, and interactive tasks.
Thought aloud: „This is still really helpful for understanding the practical side of e-learning. It's good that they emphasize meeting the actual need first, not just jumping to e-learning. I need to keep reading to get the full picture of how it works and what options are available."
Worked: The guide is explaining the practicalities of e-learning, which helps me understand the process and options. It's good that they focus on identifying needs first.
Action: scroll
Read: The text explains the importance of understanding the target audience and how different learning tools work. It mentions that bad e-learning can be boring and demotivating. It also introduces the concept of an e-learning storyboard and recommends Articulate Storyline or Rise as authoring tools.
Thought aloud: „Okay, this is getting a bit more technical now, talking about storyboards and specific software like Articulate. I'm still trying to get a general understanding, but it's good to know there are tools. The part about 'motivation for learning' and 'self-determination theory' sounds interesting, but the warning about a 7-page article makes me hesitant. I don't have time for that right now. I need to keep scrolling to see the full picture of what e-learning entails before I dive into specific theories or tools."
Worked: The explanation of why e-learning can fail if not designed correctly (boring, demotivating) is a good warning and highlights the importance of good design, which aligns with my concern about making training engaging.
Action: scroll
Read: I'm reading about LMS and SCORM, which sounds like the technical side of managing e-learning. It's getting a bit complicated with all these acronyms.
Thought aloud: „Okay, so LMS is how you manage the courses and track who's done what, and SCORM is the standard for it. This is useful to know, but I'm still trying to grasp the basics and how it applies to my small business. I'm feeling a bit overwhelmed by the technical terms. I should probably scroll down to see if there's a summary or more practical information before I dive into choosing an LMS or understanding SCORM in detail. I need to understand the 'what' before the 'how'."
Action: scroll
Read: I'm reading about SCORM, which sounds important for compatibility, and also about not getting too caught up in technology for technology's sake. Now it's talking about Blended Learning, which combines online and offline.
Thought aloud: „Okay, this is still part of the 'What is E-learning' guide. I need to keep reading to get the full picture. Blended learning sounds interesting, especially for things that need practical application, which many small business trainings might. I'll scroll down to see the rest of this section."
Worked: The explanation of Blended Learning is clear and relevant, highlighting situations where practical application is needed, which resonates with my business's potential training needs.
Action: scroll
Read: I'm still reading through this guide. It's now explaining 'digital learning' which sounds like a broader term. I need to keep going to get the full picture of what e-learning is.
Thought aloud: „Okay, so 'digital learning' is the big umbrella, and e-learning is a type of digital learning. This guide is really thorough, which is great for someone like me who knows nothing. I need to keep scrolling to finish it and see if it helps me decide which service is best for my small business."
Worked: The guide is very comprehensive and explains concepts clearly, which is good for a beginner.
Action: scroll
Read: I'm still on the 'What is E-learning' guide. It's now talking about Elearning Specialist as a supplier and their experience. It asks if I'm looking for a supplier and tells me to read on.
Thought aloud: „Okay, this is getting closer to what I need. I've learned a lot about what e-learning is, and now they're presenting themselves as a potential solution. It says 'read on' which means there's more information about their services below. I need to keep scrolling to see what they actually offer and how it might fit my small business."
Worked: The guide clearly transitions from general information to their specific offerings, directly addressing my potential need for a supplier.
Action: scroll
Read: The page is now listing the services they offer: e-learning development, an LMS platform, and a course to learn how to develop e-learning yourself. They also mention ready-made courses and advice. Immediately after, there are questions about the time and cost of e-learning development.
Thought aloud: „Okay, so I've learned what e-learning is, and now they're telling me how they can help. This is where I need to figure out which option is best for my small business and budget. The LMS platform sounds interesting, especially with the 'doesn't cost the tip of a jet fighter' comment – that's a good sign for my budget. But before I dive into any specific service, I really need to know about the cost. The question 'How much does it cost to develop e-learning' is right there, and that's usually the first thing I think about."
Worked: The phrase 'doesn't cost the tip of a jet fighter' for the LMS platform immediately caught my attention and made me feel like they understand small business budgets. This is a good trust signal.
Action: click 16 How much does it cost to develop e-learning
Read: I've landed on a page about the cost of developing e-learning, which is great because I need to understand the budget implications. The headline promises answers to questions like 'What does one hour of e-learning cost?' and 'what's most cost-effective in the long run'.
Thought aloud: „This is exactly what I need to know to figure out if e-learning is feasible for my small business. I need to understand the costs. The current view is just the intro, so I definitely need to scroll down to get the actual information."
Worked: The page title directly addresses a key concern for a small business owner: the cost, and promises to help find the most cost-effective solution.
Action: scroll
Read: A landing page for an e-learning company. The headline says 'E-learning people actually want to watch' with a tagline about changing behavior afterwards. There's a CEO testimonial photo and three main service options visible: e-learning development, learning courses, and a platform. The page is clearly designed to show different service offerings.
Thought aloud: „Okay, so this is ElearningSpecialist's homepage. The headline caught my eye first — it's a pretty bold claim that e-learning can be engaging. I see there's a CEO quote, which suggests they have real clients. There are three main buttons/links that seem to be their main services: they make e-learning for you, they teach you to make it yourself, or you can use their platform. This is interesting because as a small business owner with no e-learning experience, I need to figure out which of these three options makes sense for me. The page looks like it has a lot more content below — testimonials, cases, articles. I'm curious what's down there, but first I want to understand what these three service options actually are. Let me start by exploring what they offer."
Worked: The three main service options are clearly laid out and easy to spot — development, DIY courses, and platform. This directly maps to the different ways I might approach e-learning for my business.
Action: scroll
Read: I can see the homepage is showing me three main service areas: custom e-learning development, DIY courses to learn how to make e-learning myself, and their learning platform. There's also a link about 'What is e-learning' which seems directly relevant to my situation. I'm still exploring to understand what might fit my small business.
Thought aloud: „Okay, so they offer three things: they make e-learning for you, they teach you to make it yourself, or you can use their platform. As someone brand new to e-learning, I'm not sure which path makes sense for me yet. That 'What is e-learning' link seems like it could help me understand the basics before I commit to anything. Let me read that first to get my bearings."
Worked: The three main service options are clearly separated and labeled, making it easy to see the different paths available. The headline 'E-learning people actually want to watch' feels genuine and not overly salesy.
Action: click 9 Read: What is e-learning — and how is it made?
Read: I'm on a page titled 'What is E-learning? A Complete Guide'. The visible text explains that ElearningSpecialist offers three paths: they can create e-learning for you, teach you to create it yourself, or you can learn at your own pace. There are many links below, but I'm only seeing the top of the page.
Thought aloud: „Good, I clicked on what looked like a development service link, and now I'm on an educational page about what e-learning actually is. This is helpful because I don't really know what e-learning is yet — I just know I need to train my employees. The page says there's more content below, so I should scroll down to read the actual explanation of what e-learning is before I decide which service path makes sense for my business."
Worked: The page is clearly designed for someone like me — it acknowledges that I might want them to build it, teach me to build it, or just learn about it myself. That's reassuring.
Action: scroll
Read: I'm on a page explaining what e-learning is. It covers the definition, benefits for companies (cheaper, flexible, faster, compliance documentation), and mentions compliance e-learning for GDPR, IT security, etc. There are many links below, but I'm only 5% down the page.
Thought aloud: „Okay, this is actually really relevant to me. They're describing exactly what I need — training new employees and compliance stuff. The page mentions onboarding and compliance training, which is basically what I'm looking for. But I'm only at the top of the page. I should scroll down to see if there's more specific information about how to get started or which service option would suit me best. Let me read the whole thing before I jump to a decision."
Worked: The page directly addresses my pain points — onboarding, compliance training, cost savings, and flexibility. It feels relevant and not overly technical.
Action: scroll
Read: The page explains how ElearningSpecialist designs e-learning. They start by understanding the business need and target audience, then decide if e-learning is actually the right solution — sometimes it's not. If it is, they offer different design approaches: storytelling, interactive tasks, gamification, tests, etc. There are many links below about their process, tools, costs, and courses.
Thought aloud: „This is helpful context about their approach, but I'm still trying to figure out which of their three services would actually work for me. I'm a small business owner with no e-learning experience and a limited budget. They've mentioned they can 'create e-learning for you' or teach me to do it myself, or I can use their platform — but I haven't seen clear pricing or which option is best for someone like me. Let me scroll down to see if there's more practical information about costs or which service to choose."
Worked: The page explains their thoughtful design process — they don't just jump to e-learning, they first ask if it's the right solution. This feels reassuring because it suggests they won't oversell me something I don't need.
Action: scroll
Read: They're explaining how e-learning needs to be designed properly — targeting the right audience, using the right learning methods, and keeping people motivated. They mention writing a storyboard first, then using tools like Articulate Storyline or Rise to build it. There are lots of links below about LMS platforms, costs, timelines, and their courses.
Thought aloud: „Okay, so this is educational content about HOW e-learning works, which is good context. But I'm still on a 'what is e-learning' page — it's not really helping me figure out which of their three services (development, DIY course, or platform) would be best for my small business and budget. I need to either find pricing info, or get a clearer sense of what each option costs and what I'd actually do. Let me scroll down to see if there's a comparison or pricing section, or if I should go look for something more direct about their services."
Worked: The explanation about motivation for learning and targeting the right audience makes sense for my business — I hadn't thought about that before. It's reassuring that they know this stuff matters.
Action: scroll
Read: Still reading about e-learning basics—now they're explaining LMS (Learning Management System) and SCORM standards. It's getting technical, but it's actually useful because I need to understand what system would track my employees' training completion. There are lots of links below about costs, how long it takes, and their services.
Thought aloud: „Okay, so I'm learning that I need two things: 1) the actual course content (which they can make for me), and 2) an LMS to track who completed it. That's helpful context. But I'm still on this 'what is e-learning' page, which is educational but not helping me decide which of their three services to actually buy. I should probably look at pricing or their service options more directly. I see links about 'how much does it cost' and 'how long does it take' below—those sound practical. Let me scroll down and see what else is on this page, then I'll probably need to jump to a pricing or services comparison page."
Worked: The explanation of LMS and tracking is clicking for me—I can see why I'd need it to verify employees actually completed their compliance training, not just assume they did it.
Action: scroll
Read: The page is explaining SCORM standards, how e-learning content connects to an LMS, and the importance of blended learning. I'm learning a lot about the technical side, but I'm still on an educational page rather than actually exploring which service would work for my business.
Thought aloud: „I've been scrolling through this 'what is e-learning' guide for a while now, and it's informative but I'm getting lost in the details. I know I need either a custom course built for me, a DIY option, or their platform. But I haven't actually seen pricing, timelines, or a clear comparison yet. I noticed there are links to 'How much does it cost' and 'How long does it take' further down — those sound way more practical for my actual decision. Let me click on the cost one since budget is a real concern for a small business like mine."
Worked: The page explains that SCORM makes content portable between platforms, which reduces vendor lock-in — that's reassuring for someone new to e-learning and worried about being stuck with the wrong choice.
Action: click 16 How much does it cost to develop e-learning
Read: I'm on a pricing/cost page about e-learning development. The headline asks 'What does it cost to develop e-learning?' and promises answers about pricing. Below are various blog links and a newsletter signup form.
Thought aloud: „Good, this is exactly what I need right now. I've been learning WHAT e-learning is, but I still don't know which of their three services fits my budget and my situation. A pricing page should help me understand the cost difference between hiring them to build it, doing it myself with their help, or using their platform. Let me scroll down and see what actual pricing information they have."
Worked: The page title directly addresses my concern — I'm worried about budget, and this page is specifically about costs. This feels like the right place to be.
Action: scroll
Read: This page is about the cost of developing e-learning. It shows pricing examples from a study: instructor-led training costs about 33,000 kr, while e-learning ranges from 56,000 kr (basic) to 282,000 kr (advanced) for one hour of content. Then it breaks down how to calculate costs based on development hours and hourly rates. I'm 31% down the page with more content below.
Thought aloud: „Okay, so this is helpful context about pricing, but I'm still not seeing how this connects to ElearningSpecialist's actual services and what THEY charge. I've been reading educational content for a while now — 'what is e-learning', 'how long does it take', and now 'what does it cost' — but I still don't know which of their three service options (development, DIY training, or platform) would work for my small business, or what they actually cost. I'm getting frustrated. Let me scroll down and see if there's something that actually helps me understand their specific offerings and pricing."
Worked: The pricing breakdown with concrete examples (hourly rates, total costs for one hour of content) makes the cost structure clearer and less abstract. It helps me understand that costs vary wildly depending on quality and who does the work.
Action: scroll
Read: I'm on a pricing article about e-learning development costs. It explains factors like hourly rates, project complexity, and risk buffers. At the bottom there are links to related articles and a section asking if I want to learn more — with options to read their FAQ, explore learning theory articles, or get help with e-learning development or DIY courses.
Thought aloud: „Okay, I've been reading educational content for a while now, and it's helpful background, but I'm still not closer to understanding which of ElearningSpecialist's three services I should actually choose. This pricing article explains general costs, but not their specific offerings or prices. I notice at the bottom there's a mention of 'development of e-learning' or 'a course about e-learning where you learn to make e-learning yourself' — that sounds like it might be pointing to their actual services. But I'm running out of patience with blog reading. Let me scroll down to see what's actually below this, because there might be a clearer path to their service comparison or pricing."
Action: scroll
Read: I'm at the bottom of a blog post about e-learning costs. There's an email signup form, related articles, and social sharing options. The page is 89% scrolled, so there's a bit more content below.
Thought aloud: „I've been reading educational blog content for a while now, and it's been helpful context, but I'm still not actually seeing ElearningSpecialist's three service options clearly laid out — development, DIY, or platform. I came here to figure out which one fits my small business budget, and I'm still lost. I keep scrolling through their blog instead of finding their actual services page. Let me try clicking on 'Elearning' at the top to see if that takes me to a services overview or product page where I can actually compare what they offer."
Action: click Elearning
* First glance (~3 sec): where the eye instinctively lands. Says nothing about comprehension — the think-aloud part measures that.
** Note — the two instruments are coupled here. The ranking next to the heatmap was given to the personas as their first impression, so they sense the page in human order rather than the page's code order. This means that when the think-aloud part mentions one of the elements from that ranking, it is not independent confirmation — the persona was told. Only the first turn is guided by that ranking; everything after it is the persona's own.
*** There is no universal target for how much of the first glance should land on an action — compare with your own page before and after a change.
